This Way Font for Business Branding
As a small business owner, I’ve learned that the right font can make all the difference in how your brand is perceived. Whether you’re designing product labels, updating your café menu, or creating social media graphics, the typography you choose plays a key role in shaping your brand’s personality. That’s why I’ve been using This Way, a cute, italic handwritten font, across various projects to bring a fresh, authentic feel to my branding materials.
This Way for Product Labels and Packaging Design
This Way is perfect for product labels and packaging design, especially for businesses with a handmade or artisanal vibe. I recently redesigned the labels for a local candle shop, and this font added a touch of warmth and personality that felt just right. Its natural, unique style gives a sense of care and intentionality, which is exactly what a small business needs to stand out on the shelf.
When used on product packaging, This Way works best for short phrases like “Handmade with Love” or “Scented by Hand.” It’s not ideal for long paragraphs, but as a display font, it adds visual interest and makes your branding feel more personal. The italic slant also gives a subtle sense of movement, making your designs feel more dynamic and approachable.
This Way for Café Menus and Restaurant Branding
One of the most practical uses I’ve found for This Way is in café menus and restaurant branding. I worked with a cozy independent café that wanted to refresh their menu to feel more inviting and cohesive. Using This Way for headings and special items brought a sense of elegance without being too formal. It balanced well with a clean sans serif for body text, creating a clear visual hierarchy while keeping the overall look warm and friendly.
The font’s soft, handwritten feel pairs well with rustic or minimalist themes, making it a great choice for businesses that want to feel authentic and relatable. It’s also easy to read at a distance, which is important for printed menus. Just be sure to keep the size consistent and avoid overusing it for large blocks of text.
This Way for Social Media Graphics and Online Shop Banners
For online shops and social media graphics, This Way adds a playful yet professional touch. I used it on an Instagram promotion for a boutique that sells handmade jewelry, and it helped create a cohesive aesthetic that felt both modern and personal. The font works well for headlines, captions, and callout text, especially when paired with a bold or neutral background.
On mobile screens, This Way remains legible, but it’s best suited for short phrases rather than long sentences. When designing for social media thumbnails, I recommend using it for key messages or brand tags to grab attention quickly. It also looks great in digital ads, where its unique style can help your brand stand out from the competition.
This Way for Logo Design and Brand Identity
This Way isn’t just for supporting text—it can also be a strong choice for logo design. I’ve seen it used effectively in logos for creative studios, wellness brands, and even coaching services. Its handwritten nature gives a sense of individuality and creativity, which is perfect for businesses that want to communicate a personal touch.
When using This Way in a logo, it’s best to keep the design simple and focused. Avoid combining it with too many other elements, as the font itself is already distinctive. It works well as a standalone logo or as part of a larger brand identity system, especially when paired with a complementary typeface. For example, pairing it with a classic serif font can add balance and sophistication to your brand’s visual language.
This Way for Thank-You Cards and Customer Engagement
One of my favorite uses for This Way has been in thank-you cards and customer engagement materials. I designed a set of thank-you notes for a small bakery that wanted to express gratitude in a more personal way. Using This Way for the main message gave the cards a handcrafted, thoughtful feel that customers loved.
It’s also great for promotional materials, such as stickers, flyers, and email headers. The font’s natural style helps build trust and connection with your audience, making your brand feel more human and approachable. Just remember to test it on different backgrounds and sizes to ensure it remains readable and effective in all contexts.
